OT: Did I Just Get Philip J. Fryed? Ultra-Concentrated Laundry Detergent?

I have meant to blog about this issue for about a month now, but only now have had the time and energy to hit it. Rewind the clock to a month go. Ready. Go.

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So yesterday, I was just in Target buying a few items, headed through the laundry detergent aisle and everything looked normal. All the detergent looked as they always had. Today, I head back to Target for some of other items and happen to stumble into the laundry detergent aisle once again. I think I was seriously cryopreserved, and just woke up at a later date.

The laundry detergent went from this:


To this:


And not just P&G's stuff, the ENTIRE FRIGGIN' LAUNDRY DETERGENT AISLE WAS NOW ULTRA CONCENTRATED DETERGENT.

How the hell did that happen?

Friggin' mind blower. I want to know where I have been the last few months.